{"title":"Freshly Milled Rice in London","description":"","products":[{"product_id":"hokkaido-yumepirika-rice-5kg","title":"Premium Hokkaido Yumepirika Rice 5kg - Milled in London","description":"\u003cp\u003eYumepirika is characterized by a moderately soft texture and a sweetness that pairs perfectly with meat dishes. You will notice it's unique sweetness expand the more you chew, inviting you to eat as much as you want. It holds a brilliant glossy shine, represented by Ainu 'beautiful' 'Pirika'. This is compatible for bento box and rice ball.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003cbr\u003e\u003c\/b\u003e\"This rice was nothing like what we usually eat! My kids said it was the most delicious rice they’ve ever had in the UK—and they finished the whole pot in one night!\"\u003c\/p\u003e\n\u003cp\u003e\"Compared to the rice I usually eat, the grains were softer and fluffier when cooked, smelling fresh, and I could really taste the natural sweetness of the rice. It also had a nice glossy appearance.\"\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"TFL","offers":[{"title":"Default Title","offer_id":55279872934271,"sku":"J8123","price":33.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/J8123_b45cb611-b7a8-448e-90ee-a2668db5c71c.png?v=1749464393"},{"product_id":"premium-hokkaido-nanatsuboshi-1kg-milled-in-london","title":"Premium Hokkaido Nanatsuboshi 1kg - Milled in London","description":"\u003cp\u003eNanatsuboshi has a light and crispy taste when compared to Yumepirika. With a soft texture and moderate taste, Nanatsudobashi brings out the taste of your side dishes. A particularly beneficial attribute for your specific recipes, these rice grains do not stick together and it maintains it's delicious flavor even when served cold.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003cbr\u003e\u003c\/b\u003e\"I was amazed that even after it had cooled, it still tasted as fresh as if it had just been cooked! Compared to the rice I usually eat, this one was fluffier and had a natural sweetness — even I could tell the difference! It still tasted great even three days after cooking.\"\u003c\/p\u003e","brand":"TFL","offers":[{"title":"Default Title","offer_id":55565352862079,"sku":"J8200","price":7.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/J8200.png?v=1749464341"},{"product_id":"premium-hokkaido-yumepirika-1kg-milled-in-london","title":"Premium Hokkaido Yumepirika 1kg - Milled in London","description":"\u003cp\u003eYumepirika is characterized by a moderately soft texture and a sweetness that pairs perfectly with meat dishes. You will notice it's unique sweetness expand the more you chew, inviting you to eat as much as you want. It holds a brilliant glossy shine, represented by Ainu 'beautiful' 'Pirika'. This is compatible for bento box and rice ball.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003cbr\u003e\u003c\/b\u003e\"This rice was nothing like what we usually eat! My kids said it was the most delicious rice they’ve ever had in the UK—and they finished the whole pot in one night!\"\u003c\/p\u003e\n\u003cp\u003e\"Compared to the rice I usually eat, the grains were softer and fluffier when cooked, smelling fresh, and I could really taste the natural sweetness of the rice. It also had a nice glossy appearance.\"\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"TFL","offers":[{"title":"Default Title","offer_id":55565353156991,"sku":"J8201","price":7.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/J8201.png?v=1749464315"},{"product_id":"premium-minami-uonuma-koshihikari-1kg-milled-in-london","title":"Premium Minami Uonuma Koshihikari 1kg - Milled in London","description":"\u003cp\u003eKoshihikari is he most famous brand producing area in Japan. Rice from Minamiuonuma is said to be Koshihikari, which is evaluated as delicious and has the highest peak. Beautiful in appearance, large grains and clear whiteness. Rising, soft and fresh fragrance. Moderate chewyness, tingling, and deep sweetness that fills the mouth. Enjoy the finest Japanese rice!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003c\/b\u003e\u003cbr\u003e\"Compared to Yumepirika, this rice is less sweet, but it really lets the natural flavor of the rice shine. Now I understand why it’s considered one of the top-tier varieties!\"\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"TFL","offers":[{"title":"Default Title","offer_id":55565355549055,"sku":"J8203","price":8.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/J8203.png?v=1749464267"},{"product_id":"premium-nagano-koshihikari-1kg-milled-in-london","title":"Premium Nagano Koshihikari 1kg - Milled in London","description":"\u003cp\u003eKoshihikari from Nagano Prefecture has deep mountains, clear blue water, rich soil and an environment where you can make delicious rice. Rice grown in a climate with a large amount of sunshine and a large temperature difference between day and night has been raised to the highest level of \"umami, stickiness, and luster.\" Please enjoy Nagano's representative brand rice \/ delicious and sticky aroma.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003cbr\u003e\u003c\/b\u003e\"The freshly cooked rice looks glossy and beautiful. It has a fresh, moist quality and you can really taste and feel the texture of the grains. Even when it cools down, the flavor remains fresh and it's great for bento or rice balls!\"\u003c\/p\u003e","brand":"TFL","offers":[{"title":"Default Title","offer_id":55565356007807,"sku":"J8204","price":7.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/J8204.png?v=1749464244"},{"product_id":"premium-nagano-koshihikari-5kg-milled-in-london","title":"Premium Nagano Koshihikari 5kg - Milled in London","description":"\u003cp\u003eKoshihikari from Nagano Prefecture has deep mountains, clear blue water, rich soil and an environment where you can make delicious rice. Rice grown in a climate with a large amount of sunshine and a large temperature difference between day and night has been raised to the highest level of \"umami, stickiness, and luster. Please enjoy Nagano's representative brand rice \/ delicious and sticky aroma.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003cbr\u003e\u003c\/b\u003e\"The freshly cooked rice looks glossy and beautiful. It has a fresh, moist quality and you can really taste and feel the texture of the grains. Even when it cools down, the flavor remains fresh and it's great for bento or rice balls!\"\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"TFL","offers":[{"title":"Default Title","offer_id":55565356630399,"sku":"J8209","price":33.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/J8209.png?v=1749464123"},{"product_id":"tasting-set-premium-japanese-rice-1kg-2bags-nanatsuboshi-yumepirika-milled-in-london","title":"[Tasting Set] Premium Japanese Rice 1Kg - 2bags (Nanatsuboshi \u0026 Yumepirika) - Milled in London","description":"\u003cp\u003e■\u003cspan style=\"text-decoration: underline;\"\u003ePremium Hokkaido Nanatsuboshi 1kg - Milled in London\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNanatsuboshi has a light and crispy taste when compared to Yumepirika. With a soft texture and moderate taste, Nanatsudobashi brings out the taste of your side dishes. A particularly beneficial attribute for your specific recipes, these rice grains do not stick together and it maintains it's delicious flavor even when served cold.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003cbr\u003e\u003c\/b\u003e\"I was amazed that even after it had cooled, it still tasted as fresh as if it had just been cooked! Compared to the rice I usually eat, this one was fluffier and had a natural sweetness — even I could tell the difference! It still tasted great even three days after cooking.\"\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e■\u003cspan style=\"text-decoration: underline;\"\u003ePremium Hokkaido Yumepirika 1kg - Milled in London\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYumepirika is characterized by a moderately soft texture and a sweetness that pairs perfectly with meat dishes. You will notice it's unique sweetness expand the more you chew, inviting you to eat as much as you want. It holds a brilliant glossy shine, represented by Ainu 'beautiful' 'Pirika'. This is compatible for bento box and rice ball.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003cbr\u003e\u003c\/b\u003e\"This rice was nothing like what we usually eat! My kids said it was the most delicious rice they’ve ever had in the UK—and they finished the whole pot in one night!\"\u003c\/p\u003e\n\u003cp\u003e\"Compared to the rice I usually eat, the grains were softer and fluffier when cooked, smelling fresh, and I could really taste the natural sweetness of the rice. It also had a nice glossy appearance.\"\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAllergens\u003c\/b\u003e\u003cbr\u003eThis product is free from any allergens.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStorage Information\u003c\/b\u003e\u003cbr\u003eStore in a Cool, Dry place\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNutritional Information\u003c\/b\u003e\u003cbr\u003eTypical values per 100g: Energy: 1448kj \/ 346kcal, Fat: 1.2g, of which saturates: 0g, Carbohydrates: 78.9g, of which sugars: 0g, Protein: 5.0g, Salt: 0g\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003cbr\u003eRice (100%)\u003c\/p\u003e","brand":"Yutaka Shop Online","offers":[{"title":"Default Title","offer_id":56683186323839,"sku":null,"price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/tasting.png?v=1749549389"},{"product_id":"tasting-set-premium-japanese-rice-1kg-2bags-nagano-koshihikari-yumepirika-milled-in-london","title":"[Tasting Set] Premium Japanese Rice 1Kg - 2bags (Nagano Koshihikari \u0026 Yumepirika) - Milled in London","description":"\u003cp\u003e■\u003cspan style=\"text-decoration: underline;\"\u003ePremium Nagano Koshihikari 1kg - Milled in London\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKoshihikari from Nagano Prefecture has deep mountains, clear blue water, rich soil and an environment where you can make delicious rice. Rice grown in a climate with a large amount of sunshine and a large temperature difference between day and night has been raised to the highest level of \"umami, stickiness, and luster.\" Please enjoy Nagano's representative brand rice \/ delicious and sticky aroma.\u003c\/p\u003e\n\u003cp\u003eCustomer Review ★★★★★\u003cbr\u003e\"The freshly cooked rice looks glossy and beautiful. It has a fresh, moist quality and you can really taste and feel the texture of the grains. Even when it cools down, the flavor remains fresh and it's great for bento or rice balls!\"\u003c\/p\u003e\n\u003cp\u003e■\u003cspan style=\"text-decoration: underline;\"\u003ePremium Hokkaido Yumepirika 1kg - Milled in London\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYumepirika is characterized by a moderately soft texture and a sweetness that pairs perfectly with meat dishes. You will notice it's unique sweetness expand the more you chew, inviting you to eat as much as you want. It holds a brilliant glossy shine, represented by Ainu 'beautiful' 'Pirika'. This is compatible for bento box and rice ball.\u003c\/p\u003e\n\u003cp\u003eCustomer Review ★★★★★\u003cbr\u003e\"This rice was nothing like what we usually eat! My kids said it was the most delicious rice they’ve ever had in the UK—and they finished the whole pot in one night!\"\u003c\/p\u003e\n\u003cp\u003e\"Compared to the rice I usually eat, the grains were softer and fluffier when cooked, smelling fresh, and I could really taste the natural sweetness of the rice. It also had a nice glossy appearance.\"\u003c\/p\u003e\n\u003cp\u003eAllergens\u003cbr\u003eThis product is free from any allergens.\u003c\/p\u003e\n\u003cp\u003eStorage Information\u003cbr\u003eStore in a Cool, Dry place\u003c\/p\u003e\n\u003cp\u003eNutritional Information\u003cbr\u003eTypical values per 100g: Energy: 1448kj \/ 346kcal, Fat: 1.2g, of which saturates: 0g, Carbohydrates: 78.9g, of which sugars: 0g, Protein: 5.0g, Salt: 0g\u003c\/p\u003e\n\u003cp\u003eIngredients\u003cbr\u003eRice (100%)\u003c\/p\u003e","brand":"Yutaka Shop Online","offers":[{"title":"Default Title","offer_id":56683212636543,"sku":null,"price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/tasting.png?v=1749549389"},{"product_id":"premium-yamagata-tsuyahime-1kg-milled-in-london","title":"Premium Yamagata Tsuyahime 1kg - Milled in London","description":"\u003ch2 data-start=\"178\" data-end=\"259\"\u003eYamagata Tsuyahime Rice | Freshly Milled in London Premium Japanese White Rice\u003c\/h2\u003e\n\u003cp data-start=\"261\" data-end=\"573\"\u003eGrown in the renowned rice fields of Yamagata Prefecture, \u003cstrong data-start=\"319\" data-end=\"360\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eTsuyahime\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e is one of Japan’s most celebrated premium rice varieties. True to its name – which evokes brilliance and elegance – Tsuyahime is prized for its glossy appearance, pure white colour, and refined natural sweetness.\u003c\/p\u003e\n\u003ch3 data-start=\"575\" data-end=\"617\"\u003eThe Distinctive Qualities of Tsuyahime\u003c\/h3\u003e\n\u003cp data-start=\"619\" data-end=\"818\"\u003e\u003cstrong data-start=\"619\" data-end=\"664\"\u003e1. Exceptional Gloss and Beautiful Grains\u003c\/strong\u003e\u003cbr data-start=\"664\" data-end=\"667\"\u003eOnce cooked, each grain stands firm and distinct, with a radiant shine that elevates any dining table. Its visual appeal is as impressive as its taste.\u003c\/p\u003e\n\u003cp data-start=\"820\" data-end=\"1103\"\u003e\u003cstrong data-start=\"820\" data-end=\"860\"\u003e2. Delicate Sweetness and Rich Umami\u003c\/strong\u003e\u003cbr data-start=\"860\" data-end=\"863\"\u003eTsuyahime offers a gentle, refined sweetness that deepens as you chew. Its balanced flavour pairs perfectly with traditional Japanese dishes, as well as modern European cuisine. Ideal for sushi, onigiri, bento, or simply enjoyed on its own.\u003c\/p\u003e\n\u003cp data-start=\"1105\" data-end=\"1341\"\u003e\u003cstrong data-start=\"1105\" data-end=\"1151\"\u003e3. Perfect Balance of Texture and Softness\u003c\/strong\u003e\u003cbr data-start=\"1151\" data-end=\"1154\"\u003eWith a harmonious balance of stickiness and lightness, this premium short-grain white rice remains delicious even when cooled, making it perfect for packed lunches and entertaining alike.\u003c\/p\u003e\n\u003chr data-start=\"1343\" data-end=\"1346\"\u003e\n\u003ch2 data-start=\"1348\" data-end=\"1398\"\u003eFreshly Milled in London for Superior Freshness\u003c\/h2\u003e\n\u003cp data-start=\"1400\" data-end=\"1604\"\u003eOur Yamagata Tsuyahime rice is imported as brown rice and milled locally in London. By milling in London, we minimise oxidation and preserve the rice’s natural aroma, flavour, and texture.\u003c\/p\u003e\n\u003cp data-start=\"1606\" data-end=\"1777\"\u003eThis local milling process ensures you receive exceptionally fresh Japanese white rice in the UK — with the fragrant softness and lively texture you would expect in Japan.\u003c\/p\u003e\n\u003chr data-start=\"1779\" data-end=\"1782\"\u003e\n\u003ch2 data-start=\"1784\" data-end=\"1798\"\u003ePerfect For\u003c\/h2\u003e\n\u003cul data-start=\"1800\" data-end=\"2047\"\u003e\n\u003cli data-start=\"1800\" data-end=\"1859\"\u003e\n\u003cp data-start=\"1802\" data-end=\"1859\"\u003eThose seeking authentic premium Japanese rice in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1860\" data-end=\"1915\"\u003e\n\u003cp data-start=\"1862\" data-end=\"1915\"\u003eCustomers looking for freshly milled rice in London\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1916\" data-end=\"1980\"\u003e\n\u003cp data-start=\"1918\" data-end=\"1980\"\u003eHome cooks wanting restaurant-quality short-grain white rice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1981\" data-end=\"2047\"\u003e\n\u003cp data-start=\"1983\" data-end=\"2047\"\u003eGift buyers searching for a refined and luxurious food product\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2049\" data-end=\"2233\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eExperience the elegance of Yamagata Tsuyahime rice, freshly milled in London for outstanding quality and flavour. Elevate your everyday meals with one of Japan’s finest rice varieties.\u003c\/p\u003e","brand":"TFL","offers":[{"title":"Default Title","offer_id":57039066923391,"sku":"J8226","price":9.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/J8226.png?v=1772196476"},{"product_id":"tasting-set-premium-japanese-rice-1kg-2bags-nagano-koshihikari-nanatsuboshi-milled-in-london","title":"[Tasting Set] Premium Japanese Rice 1Kg - 2bags (Nagano Koshihikari \u0026 Nanatsuboshi) - Milled in London","description":"\u003cp\u003e■\u003cspan\u003ePremium Nagano Koshihikari 1kg - Milled in London\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKoshihikari from Nagano Prefecture has deep mountains, clear blue water, rich soil and an environment where you can make delicious rice. Rice grown in a climate with a large amount of sunshine and a large temperature difference between day and night has been raised to the highest level of \"umami, stickiness, and luster.\" Please enjoy Nagano's representative brand rice \/ delicious and sticky aroma.\u003c\/p\u003e\n\u003cp\u003eCustomer Review ★★★★★\u003cbr\u003e\"The freshly cooked rice looks glossy and beautiful. It has a fresh, moist quality and you can really taste and feel the texture of the grains. Even when it cools down, the flavor remains fresh and it's great for bento or rice balls!\"\u003c\/p\u003e\n\u003cp\u003e■\u003cspan\u003ePremium Hokkaido Nanatsuboshi 1kg - Milled in London\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNanatsuboshi has a light and crispy taste when compared to Yumepirika. With a soft texture and moderate taste, Nanatsudobashi brings out the taste of your side dishes. A particularly beneficial attribute for your specific recipes, these rice grains do not stick together and it maintains it's delicious flavor even when served cold.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003cbr\u003e\u003c\/b\u003e\"I was amazed that even after it had cooled, it still tasted as fresh as if it had just been cooked! Compared to the rice I usually eat, this one was fluffier and had a natural sweetness — even I could tell the difference! It still tasted great even three days after cooking.\"\u003c\/p\u003e","brand":"Yutaka Shop Online","offers":[{"title":"Default Title","offer_id":57039977087359,"sku":null,"price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/tasting.png?v=1749549389"},{"product_id":"tasting-set-premium-japanese-rice-1kg-2bags-minami-uonuma-koshihikari-tsuyahime-milled-in-london","title":"[Tasting Set] Premium Japanese Rice 1Kg - 2bags (Minami Uonuma Koshihikari \u0026 Tsuyahime) - Milled in London","description":"\u003cp\u003e■\u003cspan style=\"text-decoration: underline;\"\u003ePremium Minami Uonuma Koshihikari 1kg - Milled in London\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKoshihikari is he most famous brand producing area in Japan. Rice from Minamiuonuma is said to be Koshihikari, which is evaluated as delicious and has the highest peak. Beautiful in appearance, large grains and clear whiteness. Rising, soft and fresh fragrance. Moderate chewyness, tingling, and deep sweetness that fills the mouth. Enjoy the finest Japanese rice!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003c\/b\u003e\u003cbr\u003e\"Compared to Yumepirika, this rice is less sweet, but it really lets the natural flavour of the rice shine. Now I understand why it’s considered one of the top-tier varieties!\"\u003c\/p\u003e\n\u003cp\u003e■\u003cspan style=\"text-decoration: underline;\"\u003ePremium Yamagata Tsuyahime 1kg - Milled in London\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGrown in the renowned rice fields of Yamagata Prefecture, Tsuyahime is one of Japan’s most celebrated premium rice varieties. True to its name – which evokes brilliance and elegance – Tsuyahime is prized for its glossy appearance, pure white colour, and refined natural sweetness.\u003c\/p\u003e","brand":"Yutaka Shop Online","offers":[{"title":"Default Title","offer_id":57040008479103,"sku":null,"price":14.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/tasting.png?v=1749549389"},{"product_id":"yamagata-tsuyahime-rice-5kg","title":"Premium Yamagata Tsuyahime 5kg - Milled in London","description":"\u003ch2\u003e5 kg of Yamagata Tsuyahime Rice | Freshly Milled in London\u003c\/h2\u003e\n\u003cp\u003eGrown in the renowned rice fields of Yamagata Prefecture, \u003cstrong\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eTsuyahime\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e is one of Japan’s most celebrated premium rice varieties. True to its name – which evokes brilliance and elegance – Tsuyahime is prized for its glossy appearance, pure white colour, and refined natural sweetness.\u003c\/p\u003e\n\u003ch3\u003eThe Distinctive Qualities of Tsuyahime\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Exceptional Gloss and Beautiful Grains\u003c\/strong\u003e\u003cbr\u003eOnce cooked, each grain stands firm and distinct, with a radiant shine that elevates any dining table. Its visual appeal is as impressive as its taste.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Delicate Sweetness and Rich Umami\u003c\/strong\u003e\u003cbr\u003eTsuyahime offers a gentle, refined sweetness that deepens as you chew. Its balanced flavour pairs perfectly with traditional Japanese dishes, as well as modern European cuisine. Ideal for sushi, onigiri, bento, or simply enjoyed on its own.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Perfect Balance of Texture and Softness\u003c\/strong\u003e\u003cbr\u003eWith a harmonious balance of stickiness and lightness, this premium short-grain white rice remains delicious even when cooled, making it perfect for packed lunches and entertaining alike.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFreshly Milled in London for Superior Freshness\u003c\/h2\u003e\n\u003cp\u003eOur Yamagata Tsuyahime rice is imported as brown rice and milled locally in London. By milling in London, we minimise oxidation and preserve the rice’s natural aroma, flavour, and texture.\u003c\/p\u003e\n\u003cp\u003eThis local milling process ensures you receive exceptionally fresh Japanese white rice in the UK — with the fragrant softness and lively texture you would expect in Japan.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThose seeking authentic premium Japanese rice in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCustomers looking for freshly milled rice in London\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHome cooks wanting restaurant-quality short-grain white rice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGift buyers searching for a refined and luxurious food product\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExperience the elegance of Yamagata Tsuyahime rice, freshly milled in London for outstanding quality and flavour. Elevate your everyday meals with one of Japan’s finest rice varieties.\u003c\/p\u003e","brand":"TFL","offers":[{"title":"Default Title","offer_id":57383679590783,"sku":"J8227","price":44.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/J8227.png?v=1776766892"},{"product_id":"minami-uonuma-koshihikari-5kg","title":"Minami Uonuma Koshihikari 5kg - Milled in London","description":"\u003ch2\u003e5 kg of Minami Uonuma Koshihikari Rice | Freshly Milled in London\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThis is the most famous brand producing area in Japan. Rice from Minamiuonuma is said to be Koshihikari, which is evaluated as delicious and has the highest peak. Beautiful in appearance, large grains and clear whiteness. Rising, soft and fresh fragrance. Moderate chewyness, tingling, and deep sweetness that fills the mouth. Enjoy the finest Japanese rice!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomer Review ★★★★★\u003c\/b\u003e\u003cbr\u003e\"Compared to Yumepirika, this rice is less sweet, but it really lets the natural flavor of the rice shine. Now I understand why it’s considered one of the top-tier varieties!\"\u003c\/p\u003e","brand":"TFL","offers":[{"title":"Default Title","offer_id":57818710147455,"sku":"J8272","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/2638\/2160\/files\/Productimage6_1.png?v=1782211690"}],"url":"https:\/\/shop.yutaka.london\/collections\/fresh-milled-rice.oembed","provider":"Yutaka Shop Online","version":"1.0","type":"link"}